To explore a market using the Custom Retail Area tools:

• Select the FIND AND EVALUATE SHOPPING CENTERS button
• In Step 1, choose Map View (which is the default for using the Retail Area tools).
• In Step 2, choose Retail Areas.
• In Step 3, use the map of the US or the Information Box to select the state and city of interest.
• When the city map appears it will be covered by LARGE GRID CELLS dividing it into nine sections. You have the option of choosing to view the entire market (by selecting that option on the top of the map) or clicking on one of the grid cells to zoom to that section of the city.
• Next a detailed grid map of the city (or section of the city) appears. The grid cells in this map are approximately 1 kilometer x 1 kilometer in size. (Note that you may find it convenient to used the option on this page to "turn off grid cells" --- or the grid cells may help orient you --- when you define a custom area.)
• Select the "Define Custom Area" option.
• Follow the instructions to use the drawing tool to select the points that will define the polygon for a custom area.
• When finished, you have the option of generating REPORTS for this custom retail area, seeing additional DETAILS, including retailers in the area (for Gold Members) or exploring the MAP view in more detail.
• To generate a report, several reports or a Report Package simply select these reports and follow the online instructions. Note that to order more than one report for a center you will need to add each report to your Shopping Cart until you are ready to check out.
• Reports can be saved online or exported as an Excel or PDF file.