The reports that will be most useful depend on what you are trying to do:

If you are a retailer trying to evaluate the suitability of a center, a retail location or a retail area for your concept, we recommend the following reports:

• A Demographic Report for the Trade Area
• A Lifestyle Report for the Trade Area
• A Synergy Report for the Center, Location or Retail Area
• A Brand Report for the retail category that fits your concept

If you are a developer or city planner trying to decide what the best retail development would be for a specific location or retail area within a market, we recommend the following reports:

• A Demographic Report for the Trade Area
• A Lifestyle Report for the Trade Area
• A Complete set of Brand Reports showing all of the major retail concepts that have a strong customer base already in the trade area.
• A Complete Set of Retail Sales Reports for Product Categories

If you are an owner/broker/agent or city planner/chamber interested in attracting a specific retailer or retailers to your location/center/development, we recommend the following reports:

• A Demographic Report for the Trade Area
• A Lifestyle Report for the Trade Area
• A Synergy Report for the Center, Location or Retail Area for the retail categories of interest
• A Brand Report or Reports for the retail categories of interest
• A Media Report showing the best local marketing strategies for that trade area