Our market screening tools are designed to help you quickly evaluate all of the areas of any market to determine which areas are most likely to have a strong customer base for you concept. When you finish the screening process a grid cell overlay will appear on the market map and the colors for the grid cells will indicate potential, based on the surrounding trade area.

What this means is that a "red" or "high potential" grid cell has many potential customers living in the trade area around that cell (not actually in the cell itself).